Gemz Editorial
Guides for high-performing influencer discovery teams
Playbooks, platform breakdowns, and tactical walkthroughs from the same research pipeline that powers Gemz. Start with a featured guide, then deep-dive by category.
Featured Guides
Read lead story
Influencer Marketing News: What’s Happening in the Creator Economy (2025)
The influencer marketing world moves fast. Like, “blink and you’ll miss the next platform trend” fast.
UGC Creators: The Complete Guide for Brands in 2025
Here’s the thing: 90% of consumers say they want to see content from real customers. Not actors. Not models. Real people.
Pillar Guides
Foundational frameworks and strategic playbooks.
Influencer Marketing Jobs: Your Complete 2025 Career Guide
So you’ve been scrolling through LinkedIn, watching brands collaborate with creators, and thinking… “Wait, people get PAID to do this?”
Influencer Marketing News: What’s Happening in the Creator Economy (2025)
The influencer marketing world moves fast. Like, “blink and you’ll miss the next platform trend” fast.
UGC Creators: The Complete Guide for Brands in 2025
Here’s the thing: 90% of consumers say they want to see content from real customers. Not actors. Not models. Real people.
Influencer Discovery: How to Find the Perfect Creators for Your Brand
Finding influencers is easy. Finding the RIGHT influencers? That’s where most brands struggle.
SEO Guides
Specific tactics, alternatives, and platform comparisons.
Best Heepsy Alternative in 2025: Smarter Influencer Discovery
Looking for a Heepsy alternative? You’ve probably outgrown what Heepsy offers.
Best Modash Alternative in 2025: Complete Comparison Guide
Looking for a Modash alternative? You’re not alone.
Best Upfluence Alternative in 2025: Powerful Discovery Without Enterprise Pricing
Searching for an Upfluence alternative? You’re probably tired of:
How to Find Instagram Influencers for Free: Complete 2025 Guide
Finding Instagram influencers doesn’t have to cost thousands in platform subscriptions.
How to Find TikTok Influencers by Niche: The Complete 2025 Guide
TikTok has over 1 billion monthly active users. Finding influencers isn’t the problem.
Why Your Influencer Database Shows Wrong Data (And What to Use Instead)
Great engagement rate. Right niche. Follower count that fits your budget. Audience demographics that match your target customer.
Latest from the Library
Influencer Marketing Jobs: Your Complete 2025 Career Guide
So you’ve been scrolling through LinkedIn, watching brands collaborate with creators, and thinking… “Wait, people get PAID to do this?”
Influencer Marketing News: What’s Happening in the Creator Economy (2025)
The influencer marketing world moves fast. Like, “blink and you’ll miss the next platform trend” fast.
UGC Creators: The Complete Guide for Brands in 2025
Here’s the thing: 90% of consumers say they want to see content from real customers. Not actors. Not models. Real people.
Influencer Discovery: How to Find the Perfect Creators for Your Brand
Finding influencers is easy. Finding the RIGHT influencers? That’s where most brands struggle.
Best Heepsy Alternative in 2025: Smarter Influencer Discovery
Looking for a Heepsy alternative? You’ve probably outgrown what Heepsy offers.
Best Modash Alternative in 2025: Complete Comparison Guide
Looking for a Modash alternative? You’re not alone.
From content to pipeline
Ready to operationalize these strategies?
Use Gemz to run real-time creator discovery and turn these playbooks into repeatable campaign workflows.